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Onom creates and produces modern acrylic products.

ONOM Design: Sophisticated Acrylic Utility Pieces

the product

ONOM is a Brazilian retail store specialised on acrylic products. After reaching a strong company maturity, they decided to go online, creating a store and enhancing their visual appeal to focus their value proposition to a more specific audience.

PROJECT TYPE

Real World

TIMELINE

2 months

INDUSTRY

Retail

LOCATION

São Paulo, Brazil

MY ROLE

I created the whole Brand concept, KeyVisual and Design System. As the project required only a LandingPage and eCommerce page, I did myself the UX work and created the screens using the brand and its visual components.

THE BRIEFING

As it was a rebrand project on its core, the client asked for a real upgrade in design, making it classic, fancy, minimalist and functional as their products are. They wanted to have a more human approach, since they would start selling online from this point.

THE CREATION I CAME UP WITH

I recommended counting on large white spaces as a one of the main components of design. The selected font helped to bring a more modern look, and the use of pastel-coloured basic shapes (such as square, circle and triangle) enriching the layout.

HOW MY DESIGN FITTED TOGETHER WITH THE UX

As the Landing Page itself is a institutional digital piece and the eCommerce page was based on a specific platform template, I had to think about delivering a consistent Style Guide so their marketing team could have patterns and rules in order to keep the design on the next projects.

Visual Concept
Colors
Image editing
Iconography
Typography
Layout compositing
Development guidelines
Conclusion
key learnings

I was in love with their products, their passion about the details and a particular point: They’re all very young. The project flowed perfectly, as they gave me space to work and create.

PROTOTYPEs
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FINAL PROJECT
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See also:

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