ONOM is a Brazilian retail store specialised on acrylic products. After reaching a strong company maturity, they decided to go online, creating a store and enhancing their visual appeal to focus their value proposition to a more specific audience.
Real World
2 months
Retail
São Paulo, Brazil
I created the whole Brand concept, KeyVisual and Design System. As the project required only a LandingPage and eCommerce page, I did myself the UX work and created the screens using the brand and its visual components.
As it was a rebrand project on its core, the client asked for a real upgrade in design, making it classic, fancy, minimalist and functional as their products are. They wanted to have a more human approach, since they would start selling online from this point.
I recommended counting on large white spaces as a one of the main components of design. The selected font helped to bring a more modern look, and the use of pastel-coloured basic shapes (such as square, circle and triangle) enriching the layout.
As the Landing Page itself is a institutional digital piece and the eCommerce page was based on a specific platform template, I had to think about delivering a consistent Style Guide so their marketing team could have patterns and rules in order to keep the design on the next projects.
I was in love with their products, their passion about the details and a particular point: They’re all very young. The project flowed perfectly, as they gave me space to work and create.