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Qualit' Ensemble is the dream of Georges Maguerez, a french doctor that has lived in many countries and performed years of clinic services for the health industry. The sum of his experience, vision and ideas became a product to help small clinics to perform procedures in a more organized way, so they can deliver a better e more human service.
Brand / UI
2 months
Startups / Health
São Paulo, Brazil
I created the full brand concept and mood, key visual, design of the marketing pieces and website. I also provided, in our sessions, an assistance on how to organize the value proposal in small sentences in order for the audience to quickly understand it.
As his main product is a kit for clinic collaborators to interact, define their goals and put it into action, Georges came to me with the goal of creating a brand and a website that could deliver this message to the audience by being clear, bold and consistent enough to generate impact and direct understanding. He brought directions about the main color, and the need of the logo to be a composition of a symbol and a lettering.
The main idea of the logo is a combination of a symbol with a lettering: For the symbol, my suggestion was to mix the letters "Q" and "E", the initials of the company name, creating a completely unique element; and for the lettering, the use of a strong and modern typeface so it could be impactful. For the visual concept, I suggested the use of square and semi-circles as main elements; The colors brown and ocre to match with the requested color (green); For the images, the mood of caring, happy people living their lives fully with friends and family.
For the digital design and build, the experience would be simple: To guide the user to understand the concept, what the company really does and how they could help, exposing the pains of not having an organised internal process inside clinic services. By that, they could feel interested and then, finally, hit the button to order a kit.
To work for people from other countries is always a journey of great learning. Georges' vision about the world and business, coming from a french person who lives in Brazil (he loves the heat, the people and the culture), is definitely something to pay fiar attention to. It was delightful to be by his side on this project, specially because the whole idea of the kit is just about himself entirely.
